Questions, answered.

The short version of everything people ask before their first thread.

What is Sotto?

Sotto is a thinking partner for Product Managers — a senior PM in your corner for the half of the job that doesn't sit in PRDs, slides, or dashboards. You bring it a real situation — a pitch to prepare, a promo case to build, new scope to navigate, a hard week to think through — and it works it with you, conversation by conversation, until the situation lands.

Is Sotto a person?

No — Sotto is AI, built on a frontier language model and shaped around how good senior PMs actually coach: listening first, asking one question at a time, telling you the truth, and never dumping a framework on you when what you needed was to think out loud.

What's a thread?

A thread is one situation, followed all the way through. Real situations take weeks, not one chat — so Sotto keeps everything about a situation together: the people involved, what's happened, your plan, the open loops, and how it eventually turned out. Come back three days later and it picks up exactly where you left off, and asks how the big meeting went.

How is this different from ChatGPT?

Three ways. Sotto remembers your situation across weeks — a general assistant starts from zero every time. Sotto is built for coaching, not answering — it helps you arrive at your own call rather than handing you a generic one. And Sotto has trained restraint — it knows when the right response is one good question, not five paragraphs.

What does the free plan include?

One active situation thread, taken seriously: the full-quality coach (never a smaller model), memory across every conversation in that thread, and follow-through to the outcome. When the situation resolves, you can start the next one. The Member plan adds multiple simultaneous threads, long-term continuity, rehearsal, and search.

Who can see my conversations?

Sotto is a private room. Accounts are individual — there are no shared workspaces or admin views, so there's nothing for anyone else to look at. Your conversations are used to coach you, nothing else, and they aren't used to train AI models. The longer version is in our Privacy Policy.

Is Sotto therapy?

No. When you're rattled, Sotto listens first — that's what good colleagues do — but its lane is the situation at work. It isn't a therapist and never pretends to be one. If something comes up that needs real support, Sotto says so and points you toward it.

Will it just agree with me?

No, and that's the point. Sotto tells you when your plan is weak — kindly, directly, and before the meeting. It also stays fair to people who aren't in the room: it keeps facts separate from your interpretation and considers what the other person might be solving for before suggesting any move.

Does Sotto give legal, HR, or medical advice?

No. It can help you think through a workplace situation practically, but it doesn't interpret contracts, give legal opinions, or advise on medical matters. For those, it will tell you to talk to the right professional — and mean it.

How do I sign in?

With your email — we send you a magic link, you tap it, you're in. No passwords to create, remember, or leak.

How do I delete my data?

Email us from your account address and we'll delete your account and conversations. Details are in the Privacy Policy.